Blippy opens new social networking frontier, broadcasting your purchases

By Michael Oliveira (CP) – 18 hours ago

 

TORONTO — Welcome to the new frontier of social networking, which asks for your credit card number, banking information and any online shopping passwords you’ve accumulated.

It’s called Blippy and, after a much-hyped beta-testing period, the website went live to the world Thursday, offering to broadcast all your purchases for everyone to see.

Call it conspicuous consumption for the social media age.

After users submit their credit card or debit card number, Blippy automatically posts transaction data, which can also be cross-posted to Twitter.

Each post lists the business where a purchase was made and how much was spent. More detail can be shared in a comment area.

One of the trail-blazing Canadians on Blippy posted a $9.02 purchase from HomeSense and then elaborated that the item was a wine decanter. The $2.25 he spent at Laura Secord was for a chocolate apple, $16.94 at Toys Toys Toys was for a teddy bear, and he spent $20.62 at a Korean restaurant on New Year’s Day.

Despite the eyebrow-raising concept, thousands of users have signed up, the website says, and Twitter CEO Evan Williams is reportedly among the investors who have bought into the idea. The Palo Alto, Calif.-based site’s owners insist their high-tech encryption will protect data from being stolen or reused.

“In theory I would suggest people wouldn’t be comfortable with it … but the weird part about it is (Blippy) had an enormous interest in their beta and I’m not sure how to read that,” said Mark Evans, a Toronto-based social media strategist.

“The only way to explain it is that we’re living in this kind of share everything, everything-is-public age, and people are just riding on the bandwagon.

“Internet users on the leading or bleeding edge are … always out for something new, they’re never satisfied with what they got. They’re always expecting something better and shinier around the corner, and I think Blippy falls in that category.”

Evans said Blippy may be another example of how social media is exposing a major generation gap in how privacy is defined.

“Maybe I’m old school, maybe these services aren’t aimed at my demographic, maybe I just don’t buy into the fact that my private life is public,” he said.

“One argument is that privacy is dead, and that may be overly dramatic … but I think we’re living at a time when having a very public life is becoming kind of the norm for many, many, many people, especially young people who have never really had private lives. … They don’t know a world without Facebook.”

Eighteen-year-old Internet entrepreneur Brian Wong personifies the privacy-is-dead argument. He didn’t flinch at entering his data into Blippy on Thursday and was already a user of a similar Vancouver-based website Justbought.it.

“I’m a huge online guy, my entire life is online,” said Wong, who created the Twitter spinoff Followformation.com and was recently hired to work for Digg.com in San Francisco.

“I feel secure (using Blippy) because if something really gets screwed up with my credit cards (the issuers) have been really good about telling me it’s been compromised. And I’m not the type of guy that likes to lock down all my information,” he added.

“I’m that generation that just doesn’t care about my privacy. My life is super online and I really don’t feel (nervous) to put my credit card information into Blippy.”

Wong said he thinks Blippy could still use some tweaks but he envisions it evolving into a useful mobile app that would give users information about the prices of products in their area.

“Say someone just bought something in the area and I think that’s a really good deal – bam, I’m going to go buy that now,” he said.

“The thing about making purchases social is it also allows recommendations that allow further purchases to be made, and that’s valuable for me. If I buy something, someone may come along and say, ‘Hey check this out too because this is also good.’ ”

If Blippy really makes sense for anyone it’s for marketers and advertisers who will gain access to detailed consumer data, Evans said. Blippy’s terms of use acknowledge that purchasing data may be used to display targeted ads on people’s accounts, and all their purchasing details could also be made available to third parties.

“For marketers and retailers it’s fantastic because it gives them even more intelligence so they can target consumers, Evans said.

Copyright © 2010 The Canadian Press. All rights reserved.

Top 5 Content Management Systems

1. Drupal

Drupal is easily the most functional open source CMS available today. It allows for the editing of content directly on the page, and is easily extended through the use of modules. Themes can be developed easily with CSS and though it has a few issues, it is the least frustrating CMS of any available. Drupal

2. Wordpress

Wordpress began as a simple blogging system but has grown into one of the most powerful CMS’s on the Internet. The administration interface which has become so easy to use for millions of bloggers translates over to extended versions of Wordpress.

As developers have realized its potential to act as a user friendly CMS, many plugins and extensions have been produced. With the release of BuddyPress for Wordpress MU, it matches most other open source systems available in functionality and far surpasses them in user friendliness. Wordpress

3. Radiant CMS

A simple CMS powered by Ruby on Rails. It’s simplistic design and method of content management makes editing content easy. The focus of this CMS is to offer minimum functionality for small development teams, which allows those who know how to write Ruby on Rails to easily customize their own systems. Radiant CMS

4. Magento

An especially effective e-commerce content management system. Offers features above and beyond normal e-commerce systems such as virtue-cart. A must have for online stores. Magento

5. Silverstripe

A simplistic CMS, with a growing community. Easy to customize and change. Shows potential to match other systems such as Drupal, but not quite there yet. Great user interface. Silverstripe

Avoid Joomla

Joomla is evil. That’s all there is too it. The only way to get the functionality you would ever really need beyond basic content management is to pay large sums of money for commercial modules. The community is huge in the worst possible way. There are a million modules for one problem and it is near impossible to find the right one.

The interface is deplorable. None of the methods of content management make any sense, and it is obviously not meant to be user friendly considering the top dollar training offered for the system. If there were ever a CMS to avoid, this would be it.

That’s the end of the list. If you know to avoid Joomla! you’ll know how to avoid anything else that might hinder your experience creating and managing a website. Whew! There! Joomla!

Summary

Always remember to research a CMS before investing time in it. Never forget that the main purpose of a CMS is to make creating and editing content simple and easy. Never sacrifice the user experience for functionality. Remember these things and it will drastically improve your experience with Content Management Systems.

Written exclusively for WDD by Jason Mosley. The article reflects his opinion only and doesn’t necessarily reflect WDD’s position on the subject.